Kids and Online Marketers
by: Tom Dean
I’m sure many online marketers have kids and they often come over to the desk when you are busy working online to ask questions like “what are you doing dad/mom” etc.
How many of us actually tell them what we are doing or better yet show them?
I have been guilty of being “to busy” to answer questions or saying not right now daddy’s busy.
All this changed the first time I actually took the time to explain to my daughter (11 yrs old) just exactly what I was doing.
My daughter has some “challenges” that I won’t go into here but the result of me explaining a little bit of what I do and why to her has been no less than inspiring to me.
She took an interest in this whole marketing thing, especially wondering why people buy things and what makes them buy one item instead of a similar one.
We have had lots of conversations about this and looked at lots of products and ads, everything from tv, ebay, online sites and even the wso’s on the forum. We’ve discussed Christmas and observed the transformation of stores and tv ads during the holiday season.
She has learned a lot about.
* Integrity and honesty in promoting a product and many of the various ways to get the attention of the viewer.
* How a buyer that feels fooled or cheated won’t be back and will tell people they know not to buy from you.
* Wanting to belong to a group” – she was sitting next to me when I signed up for the Alliance forum and witnessed first hand how building anticipation and exclusivity can work.
* Selling something you are passionate about - how it won’t seem like work and you will probably have a better chance of success when the passion you have for a product show’s through.
Soon all these evening conversations and lessons lead to Stephanie wanting her own website to sell something from.
First she needed some money to launch her site. At the time I was an active power seller on ebay. Her little brother Thomas James was really into Bionicles (a toy) and was always cruising ebay looking for a deal on the latest Bionicle. One night we were at Wal-Mart and as usual in the Bionicle section with Thomas. The little toys were on sell at less than half price. Stephanie suggested that we could buy them and sell them on ebay. We did, we bought them all and sold almost all of them at retail or above. She helped design the ad and suggested posing some out of the boxes for pictures and was involved in the design of the auction ad. Enough was made to start her website. More ebay auctions followed to raise a few more dollars.
After some discussion Stephanie decided what she wanted her website to be about.
She decided on:
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Kids and Online Marketers
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About The Author
Tom Dean is a Webmaster and Publisher.
You can get Free Templates-Tools-Headers & Complete Websites at http://www.tomdean.net/Join.htm.
Visit his Viral Marketing Newsletter at http://www.tomdean.net.
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